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Thumbnail Designer

Summary

We're seeking a Data Driven Thumbnail Designer of elite capabilities to join the FlightsimWeekly Team. 

This isn't just about creating pretty pictures, it's about understanding the direct correlation between a 

single image and the success of a YouTube video. You're aware that an eye-catching thumbnail can 

massively boost a video's Click Through Rate (CTR) and drive the algorithm to favour our content. In this 

role, you will be responsible for the creation and craft of compelling thumbnails that stop viewers in their 

tracks and entice them to click across the ecosystem of FlightsimWeekly related Social Media Channels.

The Entailments Of Your Role

Designing thumbnails for FlightsimWeekly puts you on the frontlines of our YouTube strategy. Your

mission is to ensure every video we post has a scroll-stopping thumbnail that draws viewers to click and

amplifies our elite brand image. You will work on a variety of projects, from designing thumbnails for new

uploads to rehashing thumbnails on existing videos to improve their performance.

This role demands both strategic thinking and creativity. You will constantly experiment with design

approaches to optimise CTR and viewer engagement, all while maintaining consistency with our brand's

look and feel.

Requirements

We have extremely high standards when considering applicants. To excel in this role, you should possess

knowledge and experience in the following core skills:

Mastery of Design Fundamentals

You have a deep understanding of composition, colour, typography and visual hierarchy - design is

second nature to you. Every thumbnail you produce is not only stunning to look at, but also strategically

crafted to grab attention and convert viewers into clicks.

Expertise with Design Software

You are highly proficient in design software and tools. Creating polished, professional graphics under

tight deadlines is something you do with ease.

Creative Collaboration

You excel at brainstorming ideas and concepts, and you thrive in a team focused environment. You can

take a concept and run with it, but alongside this you are open to critical and constructive feedback and

can iterate on your designs when needed. In essence, you're a creative force and a serious team player,

with the ability to contribute original ideas and work together to refine them into the best possible

outcome.

Ideal Candidate

The Ideal Candidate is someone who embodies the following qualities and traits:

• Experience in Design & Digital Design

• Understanding of YouTube and Social Media trends

• Proficiency in Design Software

• Creative and Innovative Mindset

• Attention to Detail

• Strong Communication Skills

• Adaptability

• Ability to Meet Deadlines

• Collaborative Spirit

• Competitive Edge

What You'll Do

• Attend Weekly Team Calls with the Content Team

• Take part in Annual Team Challenges (fitness, mindset, etc)

• Design multiple thumbnail options for each new video - at least 3 variants

• Develop new thumbnail concepts on the fly to support rapidly emerging content needs or special projects.

• Optimise each thumbnail for optimum CTR and engagement - ensuring that every design is not just visually appealing but also tailored to encourage clicks maintaining our CTR at or above 9% on all content.

• Manage Thumbnail Creation from start to finish. This includes idea generation, drafting designs, incorporating feedback, and ensuring timely delivery for each video launch.

• Continuously review and improve existing thumbnails on our channels. Using performance data and feedback.

You Shouldn't Apply If

• You are married to your ideas or cannot take creative criticism

• You want to work with multiple clients

• You can't handle stress or pressure

• You are not willing to put in the work that others won't

• You do not want to join a team focused environment that partakes in substantial challenges together with a tightly knitted team culture

Think you're a fit? Apply Today.

Apply Now